👋 Hey! I’m Pete.

I’m an experienced UX and Market Researcher specializing in the intersection of AI, human-computer interaction, and digital media. I bring a strong background in ad tech strategy, product usability, and human-centered storytelling—leading mixed-methods research that drives intuitive design, optimizes user experiences, and supports major business decisions. I explore how people engage with emerging technologies and apply those insights to shape better tools and strategies. I also leverage AI to accelerate research workflows and scale insight delivery across teams. Skilled in usability testing, behavioral analytics, and user persona development, I bridge creative and analytical thinking to align business goals with evolving
user needs.